Campaign engine

From brief to a direction you can build on.

Big-agency thinking, for teams without a big agency.

Campaign territoriesPick one
  1. 01Intake
  2. 02Research
  3. 03Campaign territories
  4. 04You choose
  5. 05Strategy
  6. 06Media direction
  7. 07Creative debrief
What does it do?

'tivity reads between the lines of every brief. The system does the research, puts seven campaign routes on the table, and works the one you pick into a strategy, a media direction and a creative debrief.

All of it with clear lock moments and room for feedback. And every asset that makes a campaign a campaign. You choose. That is the one thing it does not do for you (though it could).

30 years of method · DDB · TBWA · HAVAS · LOWE · BBDO

We deliver the direction and the reasoning under it. What you make with it is yours.